Jul 12, 2013

The Office Turntable

I might be a little late on this, but thanks to the homie DJ Wristpect I just discovered the Cannes Lion Awards-winning Office Turntable. As having worked for one of the most successful online music mags of its genre, I can tell you first-hand that they get hundreds to thousands of music submissions daily; be it through email promos, social media spam, or the old fashioned demo-cassette CD. It's impossible to listen to it all, and most things get thrown out, or over-looked (cue the violent whines of Tyler the Creator), so if you aren't already a name, and you don't know somebody who knows somebody, it can be really difficult to get your turn. You need to stand out.

Kontor Records, one of the most successful distributors of dance music, did just that to German house music producer Boris Dlugosch by teaming up with PR agency Ogilvy Deutschland; they created one of the sickest promo gimmicks I've ever seen. I'm not sure how anyone wouldn't take the time out to listen, and let's be honest, the creativity automatically gives you points in the "thumbs up" category. See for yourself, check the video below,

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